Privacy Policy

At GenTree Global & GenTree Home and Sustainables ("GenTreeHOME," "we," "us," or "our"), our commitment to your privacy is as strong as our commitment to sustainability. This policy summarizes how we handle your personal information when you use our Site (GenTreeHOME.com). By using our Site, you agree to this policy.

1. Information We Collect

We collect information to process orders, improve your experience, and communicate with you.

Category	Examples of Data Collected	Purpose
Information You Provide (Account creation, Purchase, Newsletter)	Name, Email, Phone, Shipping/Billing Address, Payment Information (securely processed), Password, Order History, Reviews.	Fulfillment, Service, Communication.
Information Collected Automatically (Site Use)	IP Address, Browser Type, Pages Viewed, Time Spent, Links Clicked.	Site Improvement, Security, Analytics.
Information from Third Parties	Shopify (platform), Payment Processors, Marketing Partners.	Transaction processing, Business operation.

2. How We Use Your Information

Your information is used to:

Fulfill Orders: Process, ship, handle returns, and provide customer service.
Improve Experience: Personalize shopping, remember preferences, and offer recommendations.
Communicate: Send order updates, respond to inquiries, and send marketing (with consent).
Operate & Secure: Analyze performance, prevent fraud, comply with law, and conduct R&D.
Marketing & Analytics: Understand trends and measure campaign effectiveness.

3. How We Share Your Information (We do NOT sell your data)

We only share your data in limited, essential circumstances:

Service Providers: Sharing with trusted partners who help us run the business and are contractually obligated to protect your data.

Examples: Shopify (e-commerce), Payment Processors, Shipping Carriers, Email Marketing (Klaviyo), Analytics (Google Analytics), Print-on-Demand Partners (Printful, Gelato).
Legal Requirements: Disclosure required by law, court order, or to protect our rights, property, or safety.
Business Transfers: Information may be transferred in a merger, acquisition, or sale of assets (you will be notified).
With Your Consent: When you give us explicit permission.

4. Cookies and Tracking Technologies

We use cookies (small text files) to enhance your browsing experience, remember preferences, and analyze site usage.

Types Used: Essential, Performance, Functional, and Marketing Cookies.
Control: You can manage cookies through your browser settings, but disabling them may limit some site features.

5. Your Privacy Rights

Depending on your location, you have rights regarding your personal data:

Access: Request a copy of the data we hold about you.
Correction: Request correction of inaccurate or incomplete information.
Deletion (Erasure): Request deletion of your personal data (subject to legal exceptions).
Opt-Out: Unsubscribe from marketing communications at any time via the email link or by contacting us.
Data Portability, Object: Request your data in a portable format or object to certain processing.

To exercise any of these rights, please contact us at john@gentreeglobal.com.

6. Data Security and Retention

Security: We use appropriate technical and organizational measures, including SSL encryption and secure payment processing, to protect your information. Note: No method is 100% secure.
Retention: We keep your data only as long as necessary for the purposes outlined in this policy or as required by law.

7. Other Important Notes

Children's Privacy: Our Site is not for children under 13. We do not knowingly collect their data.
Third-Party Links: We are not responsible for the privacy practices of external websites linked from our Site.
International Users: GenTree Global & GenTreeHOME are based in the US. Your information may be processed and stored in the US, where data protection laws may differ.

8. Changes and Contact

Changes: We may update this policy. The "Effective Date" will be updated, and we will notify you of material changes via email or a prominent notice on the Site.
Contact Us: For any questions, concerns, or requests:

GenTree Home and Sustainables Email: john@gentreeglobal.com
Tol Free Phone: 844-314-1034 Address: 33 Old Field Hill Road #14 Southbury, CT 06488

Privacy Summary

Your privacy matters. At GenTreeHOME, we are committed to transparency and protecting your information.

What We Collect: We collect personal data (Name, Contact, Payment) to process your orders and non-personal data (Device, Usage) to improve our Site.
How We Use It: We use your data to fulfill orders, personalize your experience, and send you communications (with your consent).
How We Share It: We share data only with trusted Service Providers (like Shopify, Payment Processors, and Shippers) to operate our business. We do not sell your personal information.
Your Rights: You have the right to Access, Correct, and Delete your data, and to Opt-Out of marketing at any time.