Privacy policy

PRIVACY POLICY

At GenTree Home and Sustainables ("GenTree Home," "we," "us," or "our"), our commitment to your privacy is as strong as our commitment to sustainability. This policy summarizes how we handle your personal information when you use our site (gentreehome.com). By using our site, you agree to this policy.

1. Information We Collect

2. How We Use Your Information

Your information is used to:

• Fulfill Orders: Process, ship, handle returns, and provide customer service.
• Improve Experience: Personalize shopping, remember preferences, and offer recommendations.
• Communicate: Send order updates, respond to inquiries, and send marketing communications (with consent).
• Operate and Secure: Analyze performance, prevent fraud, comply with law, and conduct research.
• Marketing and Analytics: Understand trends and measure campaign effectiveness.

3. How We Share Your Information (We do NOT sell your data)
We only share your data in limited, essential circumstances:

• Service Providers: Trusted partners who help us run the business, including Shopify (e-commerce), Payment Processors, Shipping Carriers, Email Marketing (Klaviyo), Analytics (Google Analytics), and supplier fulfillment networks (Spocket, DropCommerce).
• Affiliate Partners: When you click an affiliate link and make a purchase on a partner site, that partner's privacy policy governs your data. We do not share your personal data with affiliate partners.
• Legal Requirements: Disclosure required by law, court order, or to protect our rights, property, or safety.
• Business Transfers: Information may be transferred in a merger, acquisition, or sale of assets. You will be notified of any such change.
• With Your Consent: When you give us explicit permission.

4. Cookies and Tracking Technologies
We use cookies to enhance your browsing experience, remember preferences, and analyze site usage.

• Types Used: Essential, Performance, Functional, and Marketing Cookies.
• Control: You can manage cookies through your browser settings, but disabling them may limit some site features.

5. Your Privacy Rights
Depending on your location, you have rights regarding your personal data:

• Access: Request a copy of the data we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal data, subject to legal exceptions.
• Opt-Out: Unsubscribe from marketing communications at any time via the email link or by contacting us.
• Data Portability: Request your data in a portable format or object to certain processing.

To exercise any of these rights, please contact us at sales@gentreehome.com.

6. Data Security and Retention

• Security: We use SSL encryption and secure payment processing to protect your information. No method is 100% secure.
• Retention: We keep your data only as long as necessary for the purposes outlined in this policy or as required by law.

7. Other Important Notes

• Children's Privacy: Our site is not directed at children under 13. We do not knowingly collect their data.
• Third-Party Links: When you click an affiliate link, you leave our site. We are not responsible for the privacy practices of external websites.
• International Users: GenTree Home is based in the US. Your information may be processed and stored in the US, where data protection laws may differ.
• Digital Products: Purchases of digital products are delivered via instant download and/or email. These transactions are processed securely through Shopify.

8. Changes and Contact

• Changes: We may update this policy. The Effective Date will be updated, and we will notify you of material changes via email or a prominent notice on the site.
• Contact Us: GenTree Home and Sustainables | Email: sales@gentreehome.com | Toll Free: 844-314-1034 | Address: 33 Old Field Hill Road #14, Southbury, CT 06488